Used Car Dealership Website
Client: Askianakis Auto
Designed and built askianakisauto.gr for a used car dealership trading in Athens since 1986, with showrooms in Peristeri and Chalandri. A CMS-driven inventory of around 64 vehicles with thirteen filter groups, per-vehicle monthly financing estimates, and dedicated flows for trade-in, selling a car, rental and B2B. Shipped in 20 days.
Challenges
- A dealership's website lives or dies on its inventory: every vehicle needs photos, full specifications, price and availability, kept current by non-technical staff
- Buyers filter by the things that decide a purchase, budget, fuel, gearbox, year, body type, and abandon a site that makes them scroll instead
- Most used car buyers finance the purchase, so a price without a monthly figure leaves them guessing
- The business is more than a catalogue: trade-ins, buying cars from the public, rentals and B2B sales all need their own path
- Two showrooms in different parts of Athens, each needing to be findable
Solutions
- Webflow CMS-driven inventory the dealership updates itself, with photos, specifications, pricing and availability per vehicle
- Thirteen filter groups across vehicle type, availability, brand, model, body category, fuel, gearbox, engine, year and condition, plus offer and rental flags
- Per-vehicle monthly financing estimate shown alongside the price, with an online financing application of up to 72 instalments
- Separate journeys for trade-in, sell your car, rent a car and B2B, each with its own entry point rather than buried in a contact form
- Aerial brand film as the homepage hero, compressed from 73MB to 3MB so it loads on mobile data
- Location pages for both showrooms with maps and direct contact
Results
- Live in 20 days, from design to a fully populated inventory
- Around 64 vehicles published and maintained by the dealership without developer involvement
- Traffic arriving since launch; commercial results are still too early to claim
A dealership website is an inventory problem wearing a marketing costume. Get the filtering, the financing maths and the self-service publishing right, and the design has something honest to sit on.
The Client
Askianakis Auto has been selling used cars in Athens since 1986, and now runs two showrooms, in Peristeri and Chalandri. Alongside the cars on the forecourt, the business buys vehicles from the public, takes trade-ins, rents, and sells to other businesses.
That mix matters, because it is the difference between a website that lists cars and a website that runs a dealership's front door.
The Challenge
The hard part of a dealership site is never the homepage. It is that stock changes weekly, every vehicle carries a dozen attributes a buyer actually cares about, and the people who know those attributes are salespeople, not developers. If publishing a car requires a developer, the site is out of date within a month.
The second problem is money. Most used car buyers do not pay cash; they think in monthly instalments. A price tag alone forces the buyer to do arithmetic, and arithmetic is friction.
The third is that a dealership does more than sell. Someone arriving to sell their own car, or to rent one, should not have to work out which contact form applies to them.
What We Built
The inventory runs on Webflow CMS, so the dealership publishes and retires vehicles itself, with photos, specifications, pricing and availability. Around 64 vehicles are live and maintained without us.
On top of it sits a filter set built around how people actually shop: vehicle type, availability, brand and model, body category, fuel, gearbox, engine, year, condition, plus flags for offers and rental stock. Thirteen groups in total, which sounds like a lot until you watch someone look for an automatic petrol hatchback under a certain budget.
Each vehicle shows a monthly financing estimate next to its price, with an application flow of up to 72 instalments and zero deposit. Trade-in, sell your car, rent a car and B2B each get their own route rather than a shared form.
The homepage opens on an aerial film of the lot. Shot well, it weighed 73MB, which on a Greek mobile connection is not a hero, it is a wall. We cut it to a ten second loop at 3MB, muted and looping, with a poster frame so something meaningful appears instantly.
Where It Stands
The site shipped in 20 days and the dealership has been running its own inventory since. Traffic is arriving. Enquiry and sales figures are not yet at a point where we would put a number on them, and we would rather say that than invent one.
The inventory currently lives in Webflow CMS, which is the right call at this size. When stock volume or a DMS integration makes that the bottleneck, the catalogue moves to a real backend without redesigning the site.
Technologies Used
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