Question 1

How is this different from an AI consultancy?

Accepted Answer

They sell strategy and workshops; we ship working automations. We build the agent, integrate it with your systems, put it into production, and hand you the numbers. We proved the model on our own product, Callen AI, before selling it to anyone.

Question 2

Do we need clean data or a big tech team first?

Accepted Answer

No. Most SMEs we work with run on the tools they already have — a phone system, a calendar, a CRM, a shared inbox. We integrate with what exists. If something genuinely blocks the automation, we'll tell you on the scoping call before you spend anything.

Question 3

What can realistically be automated?

Accepted Answer

High-volume, rule-heavy, repetitive work: answering and routing calls, booking and reminders, intake and form processing, document triage, internal lookups. If a task is done the same way dozens of times a day, it's a candidate — and we start with the one with the clearest ROI.

Question 4

Will the AI make mistakes in front of customers?

Accepted Answer

We design for that. Every automation has confidence thresholds and a human-handoff path — the agent does what it's sure of and escalates the rest. Callen AI hands a call to a person the moment it's out of its depth. You stay in control.

Question 5

Do we own the automation?

Accepted Answer

Completely. It runs on your telephony, your model accounts, and your cloud, all documented and handed off. No lock-in, no dependency on us to keep it running.

Question 6

Do you work with DACH / EU companies?

Accepted Answer

Yes — it's a primary market. WeAreFabbrik is Estonian-registered (OÜ), so EU contracting and invoicing are clean and frictionless. We deliver remotely across the DACH region and the wider EU.

Vertical AI Automation for SMEs — Built & Run by Operators