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Streetwear E-Commerce Store
Client: ACKNOW
Built acknow.gr, the online store for an Athens streetwear label built around limited drops. A customised Shopify theme covering apparel, headwear, accessories and bags, bilingual in Greek and English, with Klarna and wallet payments and a newsletter that gives subscribers early access to each release. Shipped in 20 days.
Key ResultLive in 20 days and selling since launch
Challenges
- A drop-based brand needs a storefront that makes a release feel like an event, not a restock
- Stock Shopify themes look like stock Shopify themes, which is fatal for a label whose product is identity
- Greek and international customers in one store, with payment methods each expects
- Product photography carries the brand, so the layout has to serve the images rather than crowd them
Solutions
- Customised Shopify theme built around full-bleed campaign imagery and a running "Make them know" marquee
- Category structure across sweats, tops, shorts, pants, outerwear, headwear, accessories and bags
- Bilingual Greek and English storefront with region-aware presentation
- Klarna alongside cards, Apple Pay and Google Pay, so checkout matches how this audience buys
- Newsletter capture positioned as early access to drops rather than generic marketing
Results
- Live in 20 days and selling since launch
- Brand runs its own drops, products and campaign imagery without developer involvement
Technologies Used
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