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AI-Powered SEO Content Optimizer
Client: Airwords
Built Airwords, a Google Docs add-on that analyzes content in real-time and suggests optimal term usage to improve SEO rankings and readability. Uses TF-IDF analysis, entity recognition, and semantic grouping to help content teams write copy that ranks.
Key ResultUsers reporting up to 45% increase in organic traffic
Challenges
- Real-time NLP analysis inside Google Docs without disrupting the writing flow
- Building accurate TF-IDF scoring against high-performing competitor content
- Extracting meaningful multi-word phrases and semantic term clusters
Solutions
- Google Docs sidebar add-on with real-time content analysis
- TF-IDF engine comparing term frequency against top-ranking content
- Entity recognition and semantic grouping for comprehensive topic coverage
Results
- Users reporting up to 45% increase in organic traffic
- Seamless integration directly inside Google Docs workflow
- Available on the Google Workspace Marketplace
Technologies Used
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