AI & Machine Learning2025

AI-Powered SEO Content Optimizer

Client: Airwords

Built Airwords, a Google Docs add-on that analyzes content in real-time and suggests optimal term usage to improve SEO rankings and readability. Uses TF-IDF analysis, entity recognition, and semantic grouping to help content teams write copy that ranks.

Key ResultUsers reporting up to 45% increase in organic traffic

Challenges

Real-time NLP analysis inside Google Docs without disrupting the writing flow
Building accurate TF-IDF scoring against high-performing competitor content
Extracting meaningful multi-word phrases and semantic term clusters

Solutions

Google Docs sidebar add-on with real-time content analysis
TF-IDF engine comparing term frequency against top-ranking content
Entity recognition and semantic grouping for comprehensive topic coverage

Results

Users reporting up to 45% increase in organic traffic
Seamless integration directly inside Google Docs workflow
Available on the Google Workspace Marketplace

Technologies Used

JavaScriptGoogle Apps ScriptNLPTF-IDFGoogle Docs API

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